June 9th, 2009

Ideas Evolve – Let Them.

Even though I REALLY am not that into the book Eat, Pray, Love, I keep coming back to Elizabeth Gilbert’s TED talk from earlier this year on creativity. She spend a good few minutes talking about a poet who used to run in from the fields to take down her poems.

Capturing ideas is really important – absolutely – but I am finding that one of the most valuable steps in the idea to reality process is the feedback you get from people across the spectrum – people you deeply respect and people you think are total idiots. Often the most obstinate haters are the people that can help your idea evolve most drastically.