May 3rd, 2012

Dessert Wine Market Ready for a Meme

I remember when Sideways came out and there was that joke about Merlot that old people found funny (21 at the time, I just didn’t really get it). Merlot, I guess, was a meme at some point and then it wasn’t.

I am wondering when some dessert-related alcohol is going to come in strong with some inescapable Sriracha-like branding and just blow our collective minds. We’ll see it everywhere and begin ordering it with increased frequency. Like Merlot or Chardonnay, it will be a meme for a while and then disappear.

The consumer product market trends are incredible in the way they spread: greek yogurt, coconut water, 5 Hour Energy, etc. Nowhere and then everywhere. Dessert wine is ready – it’s an ignored category ripe for disruption and a part of the meal that people mostly ignore.

Random thoughts for random nights.

Also, happy early birthday Liz.